Selected work
Digital product design, turning complex problems into clear, intuitive interfaces and end-to-end user journeys.
Agentic UX · Service Design
2026Philo&Xeni
Designing an AI-powered hospitality layer that transforms host expertise into personalised discovery and contextual travel guidance.




Brand Identity, Product Design
2022Digimove
Transforming women's daily fitness behaviours into collective contributions that support rural education.




Product Design, Design Systems
2024Asgard AI
Defining interaction patterns and a scalable design system for an AI-native enterprise platform, making complex workflow logic feel manageable.




Design Systems, UI
2024Rytass CMS
Designed the content architecture, editorial UI, and component system for a production CMS, from zero to deployed, with full engineering handoff.
Skills & Experience
What I do
I'm a product and interaction designer who operates at the intersection of strategy, design, and technology. I specialise in translating vision into execution, helping multidisciplinary teams navigate ambiguity, align around opportunities, and bring complex products to life. I do my best work in teams that are building something they genuinely believe in.
Software